Marketing & Promotional Services
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In delivering our marketing & promotional services, Just Be Maritime’s three key aims are to:
- increase the pipeline of applicant enquiries and conversion rates
- improve awareness of careers at sea, associated pathways and career progression
- improve applicant awareness of sponsoring companies
A broad range of marketing and promotional options are used by JBM to achieve these aims and we work closely with our clients to agree a suitable approach for your particular needs.
JBM’s website is an essential support component, having been specifically designed for this purpose. As well as using the most modern techniques to target and appeal to our key target audience in the 18 to 30 age group, the website content provides potential applicants with a wealth of information about careers at sea and how to apply for an Officer Cadetship.
JBM’s website can be further supported by our clients with information about Officer Cadetships being included on their own company websites, and with a direct application link to us for processing, screening of applicants and calling for interview, if appropriate.
Other key marketing and promotional tools include:
- use of social media platforms such as Facebook and YouTube, which are a significant part of people’s daily lives now, especially for our target audience in the 18 to 30 age group
- attendance at a range of UK maritime careers events each year, which provide the ideal opportunity to meet potential applicants in person and inform them face-to-face of the incredible opportunities within the maritime sector and the benefits of gaining sponsorship from one of our clients
- other activities, such as press and PR, online advertising, direct or digital mailing, and use of video content
To find out more about our Officer Cadet Management Services, please contact Don Millar (Managing Director) as follows:
Email: [email protected]
Tel: +44 (0) 7598 748318
